The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.
It can be difficult to make a big impression with a low online marketing budget. But, before you're tempted by a budget option, learn how to do cheap SEO that works, get the best value for money and avoid the dangers of low cost SEO contracts.
Understanding your session duration and time on page can give you a wealth of insights into how your content is performing. But, these website metrics are often misunderstood! In this guide, we'll show you how best to measure time spent on your website and boost your website analytics.
To keep continually improving your website, you'll want to know how your users are engaging with it. Using website heatmaps is a great way to gain more insights and visualise your website's interactions. In this article, we'll show you how to analyse heatmaps with Hotjar to improve your website's UX.
The key to conquering your conversion rate optimisation is to keep continually testing your website. In this guide we'll show you how, using Google's free A/B testing tool, Optimize.
Security should be a top priority for any website. Find out what an SSL certificate is, the different types and if you need an SSL certificate for your website.
Struggling to get accurate Core Web Vitals data for your website? In this post, we'll show you how to use Google Lighthouse with a real-world device to run more accurate mobile page speed testing.
Website traffic is a common KPI in digital marketing, but tracking web traffic isn't as simple as it seems. In this post we'll look at what web traffic is, how to analyse and measure web traffic and why more isn't always better.
