If your business hasn't touched its Google Business Profile in the last year, it's probably losing ground.
Local search rankings are shaped by a mix of relevance, distance, and prominence, and prominence is where an active, well-maintained profile makes the biggest difference. Regular posts, updated hours, and a steady stream of reviews all signal to Google that a business is active and trustworthy.
Businesses that treat their profile as a set-it-and-forget-it listing tend to lose visibility to competitors who treat it as a living part of their marketing. The fix isn't complicated, it just needs to be consistent.
Want your business showing up first in local search?